about us

History
History
Production

History

At the beginning of 2007 the idea arose to develop our own collection of extremely functional running shirts. Christian Schwab, himself an ambitious marathoner, created the fictional runner "thoni mara" (derived from "Marathoni" – a slang term for a marathon runner), and the collection was named after him.

 

The objective was to develop a shirt which would outclass available products in its function. As comparable products focus mostly on the technical side of things, this shirt was to be superior and modern in design. In the first test at the Bamberger Weltkulturerbelauf (21.1km) on 6 May 2007 the shirts were worn for the first time by 22 male and female runners. The runners were enthusiastic about the quality, function and design of the shirts!

 

Then it was clear that the idea had to be followed up on. The first collection was presented mid July 2007 and sales started. The highlight to date of this young brand was the nomination as a finalist (Category: Sportswear) for the ISPO Brand New Award 2010, QUERDENKER Award winner 2010 and RUNNER´s WORLD Trail Award winner 2013.

Philosophy

History

At the beginning of 2007 the idea arose to develop our own collection of extremely functional running shirts. Christian Schwab, himself an ambitious marathoner, created the fictional runner "thoni mara" (derived from "Marathoni" – a slang term for a marathon runner), and the collection was named after him.

 

The objective was to develop a shirt which would outclass available products in its function. As comparable products focus mostly on the technical side of things, this shirt was to be superior and modern in design. In the first test at the Bamberger Weltkulturerbelauf (21.1km) on 6 May 2007 the shirts were worn for the first time by 22 male and female runners. The runners were enthusiastic about the quality, function and design of the shirts!

 

Then it was clear that the idea had to be followed up on. The first collection was presented mid July 2007 and sales started. The highlight to date of this young brand was the nomination as a finalist (Category: Sportswear) for the ISPO Brand New Award 2010, QUERDENKER Award winner 2010 and RUNNER´s WORLD Trail Award winner 2013.